Who we are
Keep Fronting are creative fashion collaborators. We believe style exists when drawn from many sources rather than one place. That is why we are so proud of London fashion. It is as cosmopolitan as the people who make London the city that it is.
Keep Fronting are a network of people mainly trying to do something fun whilst having fun. We started in a small corner of West London and we are growing outwards through our collaborations. And we are always interested in hearing from like-minded people who want to do the same.
We want to work with people and brands that think outside of their own creative boundaries and are not afraid to give versatility back to the wearer. Part of Keep Fronting’s objectives is to help give a platform to talented individuals looking to create something new this industry. Again, please use the contact form to get in touch if you would like more information
Our philosophy
We want our clothes to make people feel great. Reversing that old cliché, we truly believe that what’s on the outside can make you feel good on the inside as well. To achieve this, our aim is to show that fashion innovation comes from great collaborations, no matter how significant or minor.
We’ll pride ourselves in evolving with each range we produce. But we also want to work with, showcase and promote fashion designers who want to bring great fashion to London and far beyond. And most importantly, we want individuality and creativity to be accessible to all rather than exclusive to the few.
Our core value is to start with making great fitting and tailored clothing and work from there. It’s no secret, but in the fast world of fashion, it’s an easy value to get lost beneath mountains of nondescript garments.
Why Keep Fronting?
Whilst we’re a fashion label born in London, Keep Fronting isn’t quintessentially British. We’re cosmopolitan and diverse like the city we are from. We’re influenced by all the styles that are brought to our doorstep by all the people in this great city!
We want Fronting to be a positive term for expressing yourself through your style choices. Keep Fronting is about giving versatility back to the wearer rather than creating pieces that we feel are versatile. We are looking forward to choices you make with our clothes and for you to decide how and what our clothes project about you to the rest of the world. Other people’s perception of you is now entirely in your hands.
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