The Label Says Made In Chelsea
As West Londoners ourselves, we are always slightly under represented when it comes to talking about London style in the media so we had more than a passing interest in E4’s latest success.
Made In Chelsea came around in the new phase of ‘faux reality’ or mock reality programs. It’s definitely the posh version of The Only Way Is Essex. There popularity with viewers comes from the set pieces that form the storyline of the show. They blur the line in reality and acting, in a slightly jarring way which in itself becomes entertaining. The posh, awkward dialogue is all part of its charm. Even if the guys do have an annoying habit of saying ‘boy’ to punctuate every interaction between each other – you can start to overlook this and their other quirks!
Is Made In Chelsea style over content? Its fans will probably say ‘no’ but from the cast’s clothing style, to the settings, to the production values; it’s definitely a case of the style of the show coming first.
The show is full of young socialites wearing more expensive clothes than you can throw your money at. Each and every one of them could be a model. And none of the cast is ever wearing less than the most glamorous designer clothes for young play things. They say money doesn’t buy style but it generally doesn’t do too badly.
The guys are a varied bunch. Characters such as Proudlock wear an expensive variety of preppy attire. Always wearing some rather fancy glasses, he sports a slightly nerdy-cool but at the same time, it’s obviously quality designer attire that he often wears.
Spencer and Jamie are best of friends and have a brotherly approach to dressing. When one dresses formal, the other dresses formal. When one dresses casual, the other dresses casual. Despite the picture above, they don’t often dress in clothing with big prints. But they are not shy in the way they dress and will include fairly loud pieces of clothing within their weekly wardrobes.
From the ladies side of the cast, Caggie was one of the most prominent people in series one. A bit of a trend setter within the rest of the Made In Chelsea crowd, her style is a straight laced approach to the willowy look. The key with most of the ladies on the cast is to look effortless, regardless of how much time actually may go into their appearances.
In series two, Louise and Millie took centre stage. Louise in particular has nailed the cute, glamorous librarian look whilst Millie will often go for pure glamour. All the cast members have a style that the generally stick too and their wardrobes will gravitate around that central look. We haven’t even got started on Ollie Locke; he probably deserves a style profile all by himself!
Made In Chelsea is a show that is trying to make it cool to be posh. The characters are not portrayed as every day people but the issues that occupy their minds, although often trivial, are everyday issues. And within a stylish and glamorous setting, the appeal is an aspriational one. Whether or not we can relate to it, it’s great that West London is being represented on television. Once you see more of our part of the city, it will show that Made In Chelsea style is just one part of the (West) London style melting pot.
Sixth photograph copyright [WENN]